About us
Criteria research has taken too long, for too long. We built criterAI with lender and broker experience combined, this ensures the best possible experience with quality responses you can work with.
Tagline
Our Story
Our Mission
Giving mortgage brokers instant, AI-powered access to the most accurate and up-to-date lending criteria in the UK
At criterAI, our mission is to give mortgage brokers instant, AI-powered access to the most accurate and up-to-date lending criteria in the UK
— saving time, improving placement success, and embedding compliance into every case.
We’re reimagining how mortgage advisers conduct research. No more outdated PDFs, fragmented sourcing tools or long waits for BDM replies. With criterAI, brokers can ask complex, multi-layered questions and get reliable answers in seconds — just like speaking to a seasoned colleague who knows every lender inside out.
But this is just the beginning.Our long-term vision is to make the mortgage advice process easier for brokers, faster for clients, and effortlessly compliant from first conversation to completion. As criterAI expands into buy-to-let, bridging, and commercial finance, our goal is clear: to become the broker’s most trusted tool across every advice scenario.
The future of mortgage advice belongs to brokers who embrace AI as a competitive edge — not to replace human expertise, but to sharpen it. criterAI is built for those brokers. The ones who want to spend less time researching and more time advising. The ones who see technology not as a threat, but as an advantage.
We’re here to support those brokers — and to help shape the next chapter of mortgage advice.
— saving time, improving placement success, and embedding compliance into every case.
We’re reimagining how mortgage advisers conduct research. No more outdated PDFs, fragmented sourcing tools or long waits for BDM replies. With criterAI, brokers can ask complex, multi-layered questions and get reliable answers in seconds — just like speaking to a seasoned colleague who knows every lender inside out.
But this is just the beginning.Our long-term vision is to make the mortgage advice process easier for brokers, faster for clients, and effortlessly compliant from first conversation to completion. As criterAI expands into buy-to-let, bridging, and commercial finance, our goal is clear: to become the broker’s most trusted tool across every advice scenario.
The future of mortgage advice belongs to brokers who embrace AI as a competitive edge — not to replace human expertise, but to sharpen it. criterAI is built for those brokers. The ones who want to spend less time researching and more time advising. The ones who see technology not as a threat, but as an advantage.
We’re here to support those brokers — and to help shape the next chapter of mortgage advice.
